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Marketing Illinois Online

Advancements in online learning technology have created new opportunities for Illinois to connect with students all over the world. Illinois Online is the aggregate brand for online courses, certificates, programs and massive online open courses.  In October 2015, we created the Illinois Online brand and continue to promote online study to a wide range of campus, community and industry audiences. CITL leads the Illinois Online marketing and communications and maintains online.illinois.edu.

METHODS WE USE

  • Lead Generation Strategies
  • Creative Development
  • Web Development
  • Social Media Strategy  - Blogs, Facebook, Linkedin, Twitter, Instagram, Pinterest
  • SEO Strategy
  • Digital Advertising
  • E-Mail Marketing
  • Direct Mail
  • Graduate and Professional Fairs
  • Event Marketing
  • PR and Media Outreach
  • Staff Training
  • Marketing Data Analytics and Tracking
  • External Recognition
  • Campus Collaboration and Partnerships
  • Corporate and Professional Association Outreach
  • Customer Relationship Management (CRM)