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Market Research

CITL Marketing will work with you to identify specific goals to better understand the potential for a new course, certificate or degree program, or to reevaluate an existing program and its ongoing market viability.

  • Market Feasibility Study – 10-12 week process. Beginning with a research request intake form and scoping conversation with the research team, this process includes interviews with experts in the field, data analysis and the review of available secondary research.
  • Career Data Snapshot – 2-3 week process. Aggregates labor insights and real-time intelligence gauging job postings and employer demand for a specific degree or skill set. Does not include interviews or secondary research.
  • Competitive Landscape Study – 4-6 week process. Begins with a research request intake form and scoping conversation with the research team. Process includes a comparison of cost, content, delivery methods, time to degree completion and identifies unique program features and selling propositions required to be an attractive option for degree seekers.