Data Analytics
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For questions or information, please contact:

Maryalice Wu
Director of Data Analytics
Center for Innovation in
Teaching & Learning
(217) 244-0937
Survey Research

Survey Research Services

We provide assistance with the following subjects/topics: survey construction, design, and implementation, including survey question writing, sampling methodology, pilot testing, statistical analyses, and report writing.

Questionnaire Construction
The wording and ordering of a question may influence the quality of the data collected in a survey. We will help you decide whether to do one or multiple surveys, how to word and place questions within the survey(s) for maximum reliability and validity, and provide recommendations on piloting a survey.

CITL will help you decide whether to survey the entire population or to use sampling methods for larger populations. Samples must be selected carefully to accurately represent the population you are studying. We provide consultation on the selection of samples using probability sampling, simple random, and/or stratified sampling.

Web-based Surveys
Get help with survey construction and implementation using Web Service's Web Toolbox, or other online survey tools, such Alchemer and Qualtrics. Web-based survey responses can be downloaded and formatted for use in SPSS, Stata, or SAS.

Mail Surveys
CITL Data Analytics will assist you in the creation and distribution of mail surveys. Fees apply for this service. 

Response Rates
The overall response rate to a survey influences the representativeness of the data collected. We will help you measure response rates, determine what an acceptable response rate is for your study, and provide advice on sending follow-up communication to improve response rates.

Data Entry

CITL can provide instruction on the entry of survey responses for use in SPSS, Stata, or SAS.

Weight Construction
When sampling is used, CITL will assist you in the creation of post-stratification survey weights to ensure that the samples are representative of the population(s).

Shirking Analysis
Respondent behavior can influence the reliability or accuracy of survey responses. When respondents do not provide answers that are fully thought out-- referred to as shirking behavior -- this will affect the reliability of the results.  CITL will assist in the identification and treatment of shirking behavior in survey data.

Open-Ended Coding
CITL will provide instruction on the coding of open-ended responses.  

Access to Online Survey Tools
Open to the University of Illinois Urbana-Champaign community. Qualtrics account login.