Marketing & Recruitment Support
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Marketing, Advertising & Strategic Communications

CITL Marketing & Communications provides full-service, in-house marketing support for academic programs at the University of Illinois Urbana-Champaign. Our team of experts collaborate with academic units to develop strategic, customized marketing plans that will help them meet and exceed their enrollment goals.

Our exceptional consulting services truly set us apart from the rest. We take immense pride in going beyond the norm of a one-and-done agency. We form a dedicated partnership with our clients, from the inception of their campaign all the way through to the review and analysis. With an unwavering commitment to excellence, we harness the power of data, embrace industry best practices, and actively seek and value customer feedback to continuously enhance our strategies. Our aim is to ensure that our partners achieve remarkable outcomes.

Our Marketing Services

 Traditional Marketing

Lead Generation Strategies
Direct Mail
PR & Media Outreach
Market Research

 Digital Marketing

Marketing Campaign Strategy
Digital Search & Display Ads
Paid Social Media Ads
Email Marketing
Campaign Optimization

 Creative Development

Print Collateral
Email Marketing
Digital Marketing
Social Media Graphics & Videos
Video services

 Market Research

Market Feasibility Studies
Career Data Snapshots
Competitive Landscape Studies
Marketing Personas

 CRM / Slate

Prospect Nurturing & Recruitment
Email Communications Campaigns
Texting Campaigns
Event Registration & Communications
Inquiry Forms
Queries & Reports

 Data Tracking

Marketing Analytics
Website Analysis
Prospect & Applicant Funnel Insights

 Web Development

Creative Consultation & Development
Campaign Landing Page Development
SEO Strategy
GA4 & Advertising Pixel Tracking Implementation 

 Illinois On-Campus

Digital Signage Boards
Event Marketing
Campus Collaboration & Partnerships
Magazine & Publication Ads

 External Advocacy

External Recognition
Digital Credentialing/Accredible
Corporate & Professional Association Outreach

Contact Us

Got a vision? We'll help you make it happen. We can't wait to begin this exciting journey with you and take your programs to new heights!

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