Center for Innovation in Teaching & Learning - CITL
CITL Marketing & Communications provides full-service, in-house marketing support for academic programs at the University of Illinois Urbana-Champaign. Our team of experts collaborate with academic units to develop strategic, customized marketing plans that will help them meet and exceed their enrollment goals.
Our exceptional consulting services truly set us apart from the rest. We take immense pride in going beyond the norm of a one-and-done agency. We form a dedicated partnership with our clients, from the inception of their campaign all the way through to the review and analysis. With an unwavering commitment to excellence, we harness the power of data, embrace industry best practices, and actively seek and value customer feedback to continuously enhance our strategies. Our aim is to ensure that our partners achieve remarkable outcomes.
Traditional Marketing
Lead Generation Strategies Direct Mail PR & Media Outreach Billboards/Transit Market Research
Digital Marketing
Marketing Campaign Strategy Digital Search & Display Ads Paid Social Media Ads Email Marketing Campaign Optimization
Creative Development
Branding Print Collateral Email Marketing Digital Marketing Social Media Graphics & Videos Video services
Market Research
Market Feasibility Studies Career Data Snapshots Competitive Landscape Studies Marketing Personas
CRM / Slate
Prospect Nurturing & Recruitment Email Communications Campaigns Texting Campaigns Event Registration & Communications Inquiry Forms Queries & Reports
Data Tracking
Marketing Analytics Website Analysis Prospect & Applicant Funnel Insights
Web Development
Creative Consultation & Development Campaign Landing Page Development SEO Strategy GA4 & Advertising Pixel Tracking Implementation
Illinois On-Campus
Digital Signage Boards Event Marketing Campus Collaboration & Partnerships Magazine & Publication Ads
External Advocacy
External Recognition Digital Credentialing/Accredible Corporate & Professional Association Outreach
Got a vision? We'll help you make it happen. We can't wait to begin this exciting journey with you and take your programs to new heights!
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