Teaching & Learning Tips

A collection of tips and tools designed to aid in transitioning instruction online.

Drip Campaign Email Templates

Jun 02, 2021

Slate Drip Campaign Emails

 

It is suggested to keep in consistent contact with your prospects once they enter your marketing funnel. 

 

  • +1 Email (sent to prospects after initial contact to provide a brief program overview)

  • +7 Email (sent to prospective students a week later)

  • +14 Email (sent to prospective students two weeks later)

  • +30 Email (sent to prospective students a month later)

 

+1 Email

SUBJECT: Why {{PROGRAM}} at the University of Illinois?

 

Dear {{First}},

 

Thank you for your interest in the online {{PROGRAM}} at the University of Illinois Urbana-Champaign.

 

This is the perfect time to get involved in {{FIELD/INDUSTRY}}. According to the U.S. Bureau of Labor Statistics, employment for {{CAREER}} is expected to grow {{PERCENTAGE. YOU COULD ALSO SITE A DIFFERENT OR ANOTHER JOB MARKET RESOURCE.}}

 

Our online {{PROGRAM}} was designed to meet the growing demand for {{CAREER/FIELD}} by providing you with the skills you need to enter or advance in your career and become a leader in your field. Because it’s fully online, you can complete {{PROGRAM}} from anywhere in the world without having to leave your job and on your own time.

 

I would love to talk with you about how a {{ONLINE GRADUATE PROGRAM}} can help you meet your educational and career goals. Please contact me today at {{EMAIL ADDRESS}}. I’m looking forward to hearing from you!

 

Sincerely,

{{NAME}}

 

 

+7 Email

SUBJECT: The Power of a {{PROGRAM DEGREE/CERTIFICATE }} from Illinois

 

Dear {{First}},

 

While the demand for {{CAREER}} continues to grow, so does the competition. You will set yourself apart with an online {{PROGRAM DEGREE/CERTIFICATE}} from the University of Illinois Urbana-Champaign.

 

Here’s why:

 

  • Illinois is consistently ranked among the top public teaching and research institutions in the world, and we’re also a pioneer and leader in innovative distance and online learning.

  • Our {{PROGRAM/DEPARTMENT AND INFORMATION ABOUT WHAT SETS IT APART}}.

 

Are you ready to take your career to the next level with a {{DEGREE/CERTIFICATE FROM OUR PROGRAM}}? If so, please {{REGISTRATION/APPLICATION INFO}}.

If you have any questions about the program or the application process, please don’t hesitate to contact one of us. We will be happy to assist you! 

 

Sincerely,

{{NAME}}

 

 

+14 Email

SUBJECT: Where can a {{DEGREE/CERTIFICATE FROM PROGRAM}} take you?

 

Dear {{First}},

 

Have you ever wondered what it would be like to work for {{EXCITING CAREER/INDUSTRY}}?

 

An online {{DEGREE/CERTFICATE FROM PROGRAM}} at the University of Illinois can prepare you for these careers. Our alumni enjoy rewarding positions {{CAREERS}} around the globe.

 

Hear from one of {{ALUMNI}}

 

{{INSERT WRITTEN OR VIDEO TESTIMONIAL}}

 

Ready to launch or advance your career with an online {{DEGREE/CERTIFICATE FROM OUR PROGRAM}}? Apply today at {{INFORMATION}.

 

If you have any questions, please contact me. I would love to talk to you!

 

Sincerely,

{{NAME}}

 

 

 

 

 

+30 Email

SUBJECT: Ready to apply?

 

Dear {{First}},

 

Are you ready to launch or advance your career with {{PROGRAM}} from the University of Illinois?

 

To be considered for the program, candidates must have:

  • A bachelor's degree from an accredited college in the US or an approved institution of higher learning abroad

  • A GPA of 3.0 (out of 4.0) or higher for the last 60 semester hours in abachelor's program.

  • Three letters of reference

  • International students and other non-native English speakers are required to take the Test of English as a Foreign Language (TOEFL). Details regarding this requirement can be found at the Graduate College TOEFL website. 

 

If you meet this criteria, apply now, or contact me if you have any questions. We can’t wait for you to join our {{PROGRAM}} family!

 

Sincerely,

{{NAME}}